Blog

When Joaquín was born, I decided to start a few habits I could repeat every year to see his progress over a longer period of time. One of those habits was writing an annual birthday blog for him, where I share my experience as an entrepreneur and as a…

As I approach my 40th birthday, I’ve decided to take a moment to look back and reflect on the path I’ve walked, both personally and professionally. I want to share my story with those who may also be going through a time of transformation. This is a story…

During the first half of 2025, at Press StARt Evolution , we had the privilege of delivering our first five talks on Augmented Reality (AR) in Uruguay. Through this blog, we’d like to share the purpose behind this initiative, the lessons and challenges we…

Today, March 18, 2025, we celebrate our first five years living in Uruguay and want to share our most recent achievement: obtaining legal Uruguayan citizenship . How was this process? What are the requirements? What role did Press Start Evolution play? What…

Augmented reality has evolved tremendously in recent years, transforming the way we interact with the digital world. What was once an emerging technology limited to innovative experiments is now shaping up to be the next major platform for accessing…

When Joaquín was born, I decided to start certain habits that I could repeat annually to observe his progress over a longer period of time. One of those habits was writing an annual blog for his birthday, where I share my experience as an entrepreneur and…

At Press Start Evolution , we are digital nomads, which allows us to travel for extended periods without impacting our work, as our entire team works 100% remotely—a mode we've adopted for the past 14 years. This time, as business owners, we had the…

Introduction: In this blog, we will explore how we have adopted Artificial Intelligence (AI) at Press Start, covering the strategies used for both internal implementation and the enhancement of our products and services for our customers. AI has become an…

Today, March 18th, marks 4 years since we first landed in Montevideo, Uruguay. A day later, the country closed its borders,as you may recall, in March 2020 we were at the beginning of a complex global context due to the Covid-19 Pandemic. The purpose of this…

Punta del Este, renowned for its exquisite beaches and vibrant summers filled with social and entertainment events that bring together celebrities and business figures, is emerging as a surprising technological and multicultural hub. The opening of the first…

2024 is projected as a year that promises significant advancements for companies operating in the software design and development sector, especially in Latin America. In the wake of the pandemic and the growth of remote work, attention has shifted towards the…

During Joaquín's first year of life, I thought I was lucky to spend his first 365 days with him, witnessing his growth firsthand. (If you haven't read that blog, I invite you to do so here…

In the quest for balance between quality of life and work, I found my ideal space at Press Start, where I have been since 2019. Reflecting on the years and projects, I realize that Press Start is the job I longed for when I left my last on-site position. I…

Last month, we shared our blog "Why Did We Choose Uruguay to Live?" ( https://www.pressstartevolution.com/blog/why-we-chose-uruguay-to-live/ ) and this time, we'll delve into the 5 points on which our decision was based: 1. A country that was geographically…

On several occasions, we've been asked these questions: "Why did you choose Uruguay to live in? Why switch from a first-world country like Australia to Uruguay?" To provide context, we need to go back to January 2020 when, living in Brisbane, we made the…

The path to success in the world of design and software development, video games, and digital products is filled with challenges and unique opportunities. In 2012, Press Start embarked on a transformative journey by winning the Colombian Crea Digital Call,…

Those who know us are aware that at Press Start, we have been working remotely for 13 years, which has given us the freedom to move around and made us a team of digital nomads. Throughout our journey, we have established the company in Colombia, the United…

Are you looking to boost your brand and retain customers through engaging, customized video games? If so, Gameit Engine is the perfect tool for you. Unleash the Power of Gamification with Gameit Engine Gameit Engine incorporates key gamification principles,…

In 2023, significant advancements in technology will be witnessed, with emerging trends that will be imposed on different industries. Some of the most important technological trends that are expected to be seen in 2023 include: Artificial intelligence and…

I always thought the best thing about being an entrepreneur was being my own boss and the flexibility to work on projects I am passionate about. The possibility of earning high amounts of money or traveling and working at the same time were also appealing.…

We are a few days away from the start of the Qatar 2022 World Cup, which will take place between November 20 and December 18, this will undoubtedly be the world cup with the most technology in history, since FIFA is going to implement a series of resources…

For some time now there has been a lot of talk about web 3.0, metaverse, NFTs and other similar terms, which refer to the next version of the internet and the digital world. Thanks to the DNA of our team and being passionate about always being at the…

AR Brew is a mobile application born from the union of four passions: collections, travel, technology and beers. These last two are the central axis of the application which resolves the need to have at hand and in one place the record of the largest possible…

For a digital nomad there are several aspects to take into account, since it is not only about choosing paradisiacal beaches and towns far from civilization with good internet connection, but a large part of their success is the creation of a network of…

Nowadays it has become common to speak of cloud computing. In the world of video games, this refers to the processing of images, 3D art, algorithms, lighting, among other aspects, on powerful remote servers. Although cloud computing has been a trend in the…

There are several factors to consider before a person or company hires ...

Today and given the situation of Covid-19, it is very common to see companies forced to digitize their processes...

Press Start is a software development company that currently has team members in the United States...

It was our absolute pleasure to sit down with Press Start Group, CEO Luis Parra, to talk about his business journey from Colombia to Silicon Valley to Australia...

Reaching the other side of the world has meant many challenges for Press Start and it is no less...

In this blog we will share the tools and systems we use to communicate in an effective way,knowing the most important thing is the good and constant communication not only as a team but with our customers. We mainly use two systems for immediate…

Our team is located in different regions of the world and over the years we have identified what makes us unique. We share five qualities that you should keep in mind when working with a team of digital nomads like ours: 24-hour support: our team is…

Part of the secret for a company to survive in the long term is its ability to evolve, sometimes this means re-inventing itself, others evolve within the industry they operate or at best innovate in it or in another in which it wants to dabble. This theory…

In Press Start we have always applied natural and universal laws to our products allowing us to understand the pillars of software and its mission in our society. Just as nature has a codebase for all living things, software also shares this universal law…