16 years evolving the way brands connect with people.
From game development to immersive experiences powered by Augmented Reality, Mixed Reality, Phygital, and Artificial Intelligence.
16
Years of experience
Multicountry
International operation
+150
Projects delivered
B2B
Solutions for companies
About Us?
We are a technology company specializing in the development of immersive digital experiences for brands, organizations, and advertising agencies.
Learn about Press Start Evolution 2011- Today
01 / 06
2011
First video game
Our journey began with the development of entertainment games for web and social platforms, including Facebook.
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02 / 06
2012 - 2014
Silicon Valley
03 / 06
2015 - 2017
Strategic Expansion
▶
04 / 06
2018
Augmented and Virtual Reality (AR/VR)
05 / 06
2019 - 2023
Australia + Uruguay
06 / 06
2024-Today
International Expansion
01 / 06
Our founders
Luis Parra
Co-founder & CEO
Luis leads Press StARt Evolution's innovation and product strategy. With more than 17 years of experience in game development and immersive technologies, he has led the creation of solutions for globally recognized brands and IPs. He has represented the company as a speaker at international conferences and was recognized in 2026 as an Outstanding Colombian Abroad. Luis holds a Master's degree in Game Design from the Academy of Art University in San Francisco
Johanna Merchán
Co-founder & CFO
Johanna leads the company's administrative, financial, and international expansion strategy. With experience across Colombia, Australia, and Uruguay, she has played a key role in driving the company's growth and strengthening its presence in global markets. She has represented Press StARt Evolution as a speaker at international events and was recognized in 2026 as an Outstanding Colombian Abroad. Johanna holds a Bachelor's degree in Finance and International Relations and a Master's degree in Government and Public Policy from Universidad Externado de Colombia.
Let's keep evolving together.
Every project is a new opportunity to create experiences that leave a mark.