16 years evolving the way brands connect with people.

From game development to immersive experiences powered by Augmented Reality, Mixed Reality, Phygital, and Artificial Intelligence.

Press Start Evolution

16

Years of experience

Multicountry

International operation

+150

Projects delivered

B2B

Solutions for companies

About Us?

We are a technology company specializing in the development of immersive digital experiences for brands, organizations, and advertising agencies.

Learn about Press Start Evolution 2011- Today

First video games
01 / 06

2011

First video game

Our journey began with the development of entertainment games for web and social platforms, including Facebook.

View project
Evolution into digital products
02 / 06

2012 - 2014

Silicon Valley

Silicon Valley
03 / 06

2015 - 2017

Strategic Expansion

Augmented and Virtual Reality (AR/VR)
04 / 06

2018

Augmented and Virtual Reality (AR/VR)

Australia + Uruguay
05 / 06

2019 - 2023

Australia + Uruguay

We keep evolving
06 / 06

2024-Today

International Expansion

01 / 06

Our founders

Luis Parra

Luis Parra

Co-founder & CEO

Luis leads Press StARt Evolution's innovation and product strategy. With more than 17 years of experience in game development and immersive technologies, he has led the creation of solutions for globally recognized brands and IPs. He has represented the company as a speaker at international conferences and was recognized in 2026 as an Outstanding Colombian Abroad. Luis holds a Master's degree in Game Design from the Academy of Art University in San Francisco

Johanna Merchán

Johanna Merchán

Co-founder & CFO

Johanna leads the company's administrative, financial, and international expansion strategy. With experience across Colombia, Australia, and Uruguay, she has played a key role in driving the company's growth and strengthening its presence in global markets. She has represented Press StARt Evolution as a speaker at international events and was recognized in 2026 as an Outstanding Colombian Abroad. Johanna holds a Bachelor's degree in Finance and International Relations and a Master's degree in Government and Public Policy from Universidad Externado de Colombia.

Let's keep evolving together.

Every project is a new opportunity to create experiences that leave a mark.

Contact us
About Us | Press Start Evolution