Casa Soba is a family business founded on November 19, 1955 by Carlos Soba Iriarte and Margarita Langellotti. With nearly seven decades of experience in Punta del Este, the company manufactures and installs awnings, enclosures, curtains and textile solutions that protect and transform spaces.
For an awning company, every estimate starts with a conversation: understanding the space, imagining the outcome, defining materials and gathering the information needed to quote. We created Casa Soba AR to turn that first stage into a more visual, agile and structured sales experience.
From a mobile device, customers can choose from eight awning and enclosure lines, take an approximate measurement of the opening and preview a 3D model in Augmented Reality in their own space. They can then customize fabric, color, frame and extension based on the product, capture up to three photos of the proposal and submit an estimate request to the sales team.
The app automates pre-sales tasks that often require manual back-and-forth: it guides product selection, gathers visual context, standardizes configured options and gives the team a better-prepared request to continue the advisory process. It does not replace Casa Soba’s technical assessment; it accelerates it with clearer information from the first contact.
Commercial impact
- Brings the catalogue into the customer’s real space before a visit or installation.
- Helps customers visualize product, color and finishing alternatives with greater confidence.
- Reduces friction in the initial estimating stage by centralizing selection, approximate measurements and photos.
- Supports a more consistent pre-sales process and a better-informed sales conversation.
Features
- Configurator for eight awning and enclosure types.
- 3D model visualization through Augmented Reality.
- Camera-based approximate opening measurement.
- Fabric, color, frame and extension customization.
- Augmented Reality proposal photo capture.
- Email estimate-request submission.
- Configurable products, materials and commercial rules.
Client website: casasoba.com
