An augmented reality mobile application (iOS and Android) that reads beer labels and displays the following information on the screen:
- Name of the beer
- Beer type
- Brewery City
- Brewery Country
- ABV of beer
- IBU of beer
- Flag of the country of the brewery
The app is also connected to social networks and the brewery’s website through a pop-up window that is accessed from a button “+” that appears when reading the label, in this window you can access:
- Brewery Instagram.
- Brewery Facebook.
- Brewery website.
- Share the result of reading the label on social networks.
To encourage interaction between the brewery and customers, the app allows the customer to register with their email on the brewery’s mailing list in order to get marketing information such as events, the launch of new beers, promotions etc
The app also has a digital album for each user to fill out as they read labels and take pictures of different beers with the AR functionability. This feature is used to create contests and encourage the consumption of different beers, rewarding users for trying each variety or for trying and reading the label of a new beer.
Finally, the app has a data collection system, where you can know how many times the reading of a particular label has been executed, total readings of each beer offered by a specific brewery and if the user is registered with an email, you can establish which beers the registered user has read.