A 4-hour training program in Digital Marketing was designed for microentrepreneurs supported by the Colombian NGO Corporación Fondo de Apoyo de Empresa Associativas CORFAS. The training is structured in 3 sessions and to date more than 250 microentrepreneurs have been trained in topics such as Brand Conceptualization, Brand Communication and Strategy to meet my digital marketing objectives. At the end of the training, microentrepreneurs are able to identify the purpose, essence and buyer persona of their brand, understand what storytelling is and how it is applied, the differences in brand languages, brand territories, planning tools among others.
Language: Spanish
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