The optimization of the International Punta del Este website (www.puntadelesteinternacional.com) was carried out by updating WordPress, plugins, and the template to the latest version. Visualization issues, such as icons, the mobile dropdown menu, and responsiveness, were addressed. A custom plugin was developed for the client, serving as a content manager to enable self-management of the page’s advertising. A plugin was created within WordPress, allowing the person managing the website to: create designated spaces for advertising, add or remove advertising banners, select the advertising space where they want to update the image and the link to which the advertising would redirect. They can also deactivate it immediately or, if preferred, schedule its deactivation for a later date.