This was a game developed to promote the Herbal Essences shampoo from Unilever. The game involved the hair of a woman who appeared as a character and needed to grow to its maximum using the shampoo. The mechanics of the game was based on the famous Nokia mobile game called “snake”. In our version the snake was made from raspberries and grew every time it ate a new raspberry. As a bonus the game gave the player the option to eat a shampoo and get extra points. The game had a leader board that generated healthy competition between users and data collection for the brand.