Augmented reality has evolved tremendously in recent years, transforming the way we interact with the digital world. What was once an emerging technology limited to innovative experiments is now shaping up to be the next major platform for accessing information and entertainment. From pioneering advertising campaigns to applications...

When Joaquín was born, I decided to start certain habits that I could repeat annually to observe his progress over a longer period of time. One of those habits was writing an annual blog for his birthday, where I share my experience as an entrepreneur and father. This practice has been incredibly valuable for me, as it forces me each year to...

Introduction:In this blog, we will explore how we have adopted Artificial Intelligence (AI) at Press Start, covering the strategies used for both internal implementation and the enhancement of our products and services for our customers.AI has become an essential component not only in the technological evolution of modern companies but...

Punta del Este, renowned for its exquisite beaches and vibrant summers filled with social and entertainment events that bring together celebrities and business figures, is emerging as a surprising technological and multicultural hub. The opening of the first cryptocurrency ATM in Uruguay, located in Punta del Este, highlights the growing...

During Joaquín’s first year of life, I thought I was lucky to spend his first 365 days with him, witnessing his growth firsthand. (If you haven’t read that blog, I invite you to do so here https://www.pressstartevolution.com/blog/the-best-gift-that-life-as-an-entrepreneur-has-given-me/ ) Now, as his second birthday approaches,...

The path to success in the world of design and software development, video games, and digital products is filled with challenges and unique opportunities. In 2012, Press Start embarked on a transformative journey by winning the Colombian Crea Digital Call, securing 100 million Colombian pesos (COP) to develop the exciting video game...

I always thought the best thing about being an entrepreneur was being my own boss and the flexibility to work on projects I am passionate about. The possibility of earning high amounts of money or traveling and working at the same time were also appealing. While I have had some of these experiences and they have been generally positive, I...

For some time now there has been a lot of talk about web 3.0, metaverse, NFTs and other similar terms, which refer to the next version of the internet and the digital world. Thanks to the DNA of our team and being passionate about always being at the forefront of new technological trends (augmented reality, NFTs or Non Fungible Tokens and...

AR Brew is a mobile application born from the union of four passions: collections, travel, technology and beers. These last two are the central axis of the application which resolves the need to have at hand and in one place the record of the largest possible number of beers from different countries; Well, travelers like us know that it is a...

For a digital nomad there are several aspects to take into account, since it is not only about choosing paradisiacal beaches and towns far from civilization with good internet connection, but a large part of their success is the creation of a network of contacts in different parts of the world and to speak at least Spanish and English. For...