Strategic Adoption of Artificial Intelligence in Press Start Evolution
Introduction:
In this blog, we will explore how we have adopted Artificial Intelligence (AI) at Press Start, covering the strategies used for both internal implementation and the enhancement of our products and services for our customers.
AI has become an essential component not only in the technological evolution of modern companies but also as a fundamental pillar in redefining operations and business strategies. At Press Start, the implementation of AI has been strategic and controlled, allowing room for trial and error. This ensures that each step in integrating this technology expands our capabilities and efficiency without compromising our corporate culture or the quality of service our customers expect.
How Do We Understand and Implement AI at Press Start?
At Press Start, we recognize that AI is the new major technological trend. Like many companies, we observe the emergence of new experts and rapid developments in various areas of this technology. However, we have learned from previous trends, such as Web 3.0, where initial enthusiasm is often inflated by marketing strategies. For this reason, we are cautious in adopting new technologies internally, waiting until a specific technology demonstrates practical and useful potential in our daily operations before integrating it significantly.
Unlike other trends, AI has shown the potential to radically change our understanding of productivity and our methods of work. This perspective has led us to adopt a gradual approach in exploring AI, implementing it in specific processes without long-term commitments. This strategy has allowed us to assess its scope, limitations, and determine which platforms are worth investing in both monetarily and temporally. We opt for consolidated and financially robust platforms, aware that many startups in the AI space may not survive in the long term.
Once AI was implemented in our internal processes, we began to reconsider roles within the company. Rather than creating new positions, we found it essential to retrain our team to work effectively with this new virtual assistant. AI can perform many repetitive tasks and some creative ones, even replacing roles that were previously occupied by people. In these cases, it is crucial for displaced team members to acquire new skills to add value from their areas of expertise, but with the support of AI.
Moreover, with AI, the value team members bring should focus on directing the course of projects. Although AI is efficient at executing tasks, it requires clear and precise instructions. Only humans, with well-defined business objectives, can effectively guide the power of AI to achieve the company’s strategic goals.
How Has the Internal Conversation of a Team Changed with the Use of AI?
The adoption of AI in our software development team has radically transformed the nature of our internal conversations. This change is not only due to general technological evolution but also to the specific way AI redefines interactions. A notable aspect is that feedback now focuses more on optimizing the prompts or instructions for the AI, rather than addressing specific individuals. This has altered the traditional feedback dynamic, making communication more technology-oriented and less personal.
Additionally, the autonomy of area leaders in our software projects has significantly increased. They can independently manage entire segments of the project, from creating texts to programming dialogues in video games and producing art, whether illustrations or graphic interface design. This level of independence is possible due to a deep understanding of how AI works and a clear comprehension of project objectives. These leaders must know how to specify precisely what is required in terms of textual and visual content for the AI to produce effective results.
On the other hand, the implementation of AI has allowed us to achieve levels of quality and detail in software projects that were previously unimaginable without extending development timelines. What used to cost $2,000 and require additional human resources can now be accomplished directly by connecting the AI’s API to the project. However, a crucial consideration is managing the costs associated with this technology. The costs of tokens per query and computational expenses, especially with open-source AI on our own servers, must be carefully controlled to prevent expenses from skyrocketing and compromising the financial sustainability of the project.
What New Skills Should We Learn to Incorporate AI into Different Areas of Our Company?
To effectively incorporate AI into our operations, we need to focus on several key areas of learning, organized as follows:
- Fundamentals of AI:
- Understand what Artificial Intelligence is?
- Gain a basic understanding of AI concepts and terminology.
- Know where AI is hosted and how it integrates with our software.
- Understand the process of training an AI agent:
- Be aware of what AI can and cannot do, and understand legal restrictions like intellectual property and censorship.
- Effective Communication with AI:
- Develop skills to articulate ideas and requirements clearly and precisely.
- Learn how to write effective prompts and commands that AI can interpret accurately.
- Managing AI-Associated Costs:
- Understand direct costs such as tokens, image creation, and service costs (Voice-to-Text, Text-to-Voice).
- Evaluate the cost of credits on specialized platforms for multimedia content creation.
- Implement rigorous spending control, especially when using AI via APIs in public applications.
- Develop budget tracking and monitoring strategies to avoid unexpected expenses.
These points are essential not only for the effective use of AI technology but also to ensure an economically viable and sustainable integration of AI into our business processes. By adopting these learnings, we can optimize both the functionality and cost-effectiveness of AI at Press Start.
Conclusion: Exploring New Frontiers with AI
Throughout 2024, we have been deeply involved in using AI to develop video games that offer dynamic and unique content. This innovation has resulted in games that are simple in design but rich in variability, providing players with hours of entertainment. Additionally, the integration of AI into our internal processes has significantly improved our internal organization, content production, and customer support. At Press Start, we are excited about the opportunity to guide other companies through this new technological frontier.
If you are interested in learning how we can help you integrate AI into your business, we invite you to contact us through this Link. To stay informed about our latest advancements in implementing AI within our company, we invite you to follow us on our social media channels.
Remember, at Press Start Evolution we are your technological ally, designing and developing custom software, augmented reality experiences, and video games.